Cookie Policy

Last updated: 1 January 2024

This Cookie Policy explains what cookies are, which cookies www.iva-info.co.uk uses, and how you can control them.

1. What Are Cookies?

Cookies are small text files stored on your device (computer, tablet or mobile) when you visit a website. They allow the website to recognise your device and store certain information about your preferences or previous actions.

2. How We Use Cookies

We use cookies for two purposes: to understand how our website is used (analytics) and to display relevant advertisements (advertising). We do not use cookies to collect personally identifiable information beyond what is described in our Privacy Policy.

3. Cookies We Use

Analytics Cookies (Google Analytics)

• _ga — Distinguishes users. Expires after 2 years.
• _gid — Distinguishes users. Expires after 24 hours.
• _gat — Throttles request rate. Expires after 1 minute.

These cookies collect anonymous information about how visitors use the site — which pages they visit, how long they stay, and where they came from. No personally identifiable information is collected. Data is processed by Google in accordance with their privacy policy.

Advertising Cookies (Google AdSense)

• IDE — Used by Google DoubleClick to register and report on a user's actions on our website after viewing or clicking on an advertiser's advertisement. Expires after 1 year.
• test_cookie — Used to check if the user's browser supports cookies. Expires after 15 minutes.
• __gads — Used to measure ad serving to users. Expires after 1–2 years.

These cookies help Google serve relevant advertisements based on your browsing behaviour. For more information, see Google's advertising cookie information.

4. Managing Cookies

You can control and delete cookies through your browser settings. Most browsers allow you to:

• See what cookies have been set and delete them individually
• Block third-party cookies
• Block cookies from specific websites
• Block all cookies (note: this may affect website functionality)

Browser cookie management guides:

• Google Chrome
• Mozilla Firefox
• Microsoft Edge
• Safari

5. Opt-Out of Google Analytics

You can prevent Google Analytics from tracking your visits using the Google Analytics Opt-out Browser Add-on.

6. Opt-Out of Google Ad Personalisation

You can manage Google's ad personalisation settings at adssettings.google.com, or opt out of interest-based advertising at youronlinechoices.com.

7. Changes to This Policy

We may update this Cookie Policy from time to time. Please check this page periodically for any changes.

8. Contact

Questions about cookies? Contact us at [email protected].